Stop Proving Your Value. Start Showing Your Leadership

The Perception Audit™ Program for Medical Affairs Leaders Ready for the C-Suite

Ever been in a planning meeting where the commercial VP gets asked: 'What do you need to accelerate growth?' The Medical Affairs VP gets asked: 'Can you justify this headcount?'

Same organizational goals. Same executive team. Fundamentally different questions.

Commercial is presumed to be strategic. Medical Affairs must prove it.

This is the perception gap. You internalize this gap. And when you walk into that executive meeting, you show up differently - more tentative, more defensive, more 'prove it' instead of 'here's what we're doing.'

This reinforces the perception gap with executives, which then reinforces your internal beliefs. It's a cycle. And it's costing you influence, credibility, and career momentum.

You need to address your internal perception gap before you can change how executives see you.

The Perception Audit™ program is for:

• Directors and Senior Directors in Medical Affairs who are ready for VP but aren't being seen as strategic

• Medical Affairs leaders who feel confident with their team but second-guess themselves with executives

• High performers who are tired of having to justify headcount while Commercial is asked "What do you need?"

How the Perception Audit™ works:

1. Step 1: The Diagnostic
   Self-assessment, structured interview, and presentation analysis. We measure exactly where and how your communication changes based on audience.

2. Step 2: The Map
   You get a detailed report showing your specific perception gaps across six dimensions. No guessing, no generic feedback.

3. Step 3: The Development
   Six one-on-one sessions over 12 weeks, each targeting a specific gap the audit revealed. You don't just learn theory - you practice, implement, and see results.

Investment: $4,500 USD

Includes the complete diagnostic audit, EQi assessment, six one-on-one development sessions over 12 weeks and a personalized development roadmap.

Your time investment: 3-4 hours for the assessment plus six 60-minute sessions.